Feel to Think: The Power of Empathy in Film to Change Behaviour and Systems
This webinar was held on Friday May 5, 2017 at 9.30 am (BST) – the recording and slides can be viewed below.
Graphs, spreadsheets and statistics offer an insight to system change, but an emotional connection with a character takes the understanding to a deeper level that can elicit innovative thinking.
In 2012 Chris Godwin worked with Guys and St Thomas’ NHS Foundation Trust to produce Barbara’s Story, a series of behaviour change dramas about dementia. The huge success of Barbara’s Story led Chris to make films on a whole range of patient pathways, including child abuse; post natal depression; and end of life care.
Chris’ work utilises the power of empathy: enabling people to walk in someone else’s shoes connecting emotionally with people in different situations and providing a platform for debate and discussion. The films are useful for any staff member at any level of an organisation.
During the Edge Talk Chris will demonstrate how connecting with an audience through film drama can have long lasting and transformative effect on behaviour at all levels.
To view an example of Chris’ work, please see the trailer for Deafening Silence (trigger warning: this is a film about stillbirth).
About Our Speaker
Chris Godwin is the Owner and Creative Director of Inner Eye Productions, a production company specialising in creating behaviour change dramas for the health sector. A journalist by trade, he worked as a producer/director for the BBC on a whole range of factual programmes, from Newsround through to Watchdog and the BAFTA nominated series of Short Change. He left the BBC in 2006 to work in the corporate and advertising sector for companies such as McCann World Group and HAVAS. Since 2012 he has produced 16 dramas for the health sector, winning numerous awards along the way, including five GOLD EVCOM awards.
Connect with Chris on Twitter: @innereyeprod
Join in the discussion: @HorizonsNHS #EdgeTalks