Design Thinking – the new innovation strategy

Author: Leader In U
Commentator: Paul Woodley

Posted in: Thinking Differently
From: Issue 14

WHAT WE THINK

One approach to design that has been around for a long time but overlooked by many is the idea of design thinking. Design thinking is simply the idea of approaching choices in the opposite way to that which we have learnt since childhood. Rather than taking a list of options and narrowing them down to the most suitable, instead consider which approaches have not been considered before and pursue one of these.

This approach can only thrive in an environment that encourages and fosters creativity and an element of uncertainty as it is inherently a risky strategy. As with everything in life, the things that carry the greatest risk also promise the greatest rewards, just ask Steve Jobs.

The alternative to trying a new approach carries its own risks too, as “Henry Ford” said, “If you always do what you’ve always done, you’ll always get what you’ve always got”.

So for the New Year, is it possibly time for a new approach?

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